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Stripe Vs Braintree - Which Solution Is Right For You?

Online modes of money transfer are also evolving with E-business. Many popular online payment solutions are available to people running online businesses. These solutions have completely replaced traditional payment methods. Thanks to the services provided by payment gateways. They are not only able to collect payments but they can also access data reporting, fraud management, and many other useful tools. Most of these payments gateways can be integrated with other software products such as HubSpot. For example, you can integrate Stripe with HubSpot. You can integrate PayPal with HubSpot.

There Are Many Other Benefits of Using Payment Gateways: 

• 24 X 7 online
• Better customer engagement
• Better customer loyalty 
• Real-time payment 
• Secure payments
• Fast and easy currency conversion

The availability of so many payment gateways makes the competition tough. PayPal and Stripe are two of the most popular payment gateways. Braintree which is a division of PayPal is also very popular.

No online business can be established without using a payment gateway. Every business needs to process payments. Peer-to-peer marketplaces need to split payments so that the platform owner and the vendor can get their shares. This is not possible without payment gateways. 

Braintree and Stripe are addressing the needs of businesses by providing a complete set of features. So, people often compare both. 

Stripe And Its Main Features:

Stripe is an excellent solution available to online businesses for handling payment at a loyal price without any fuss. Many people prefer Stripe because of its good API, easy and fast signup process and a good number of Stripe merchant services tools. It is not necessary to store sensitive data while using Stripe. Stripe has its own servers to perform payments. API is the main factor making Stripe the first choice for e-businesses. This payment gateway comes with many third-party integrations. So, you need not to put extra efforts on additional development and hosting. You can integrate Stripe with HubSpot and many other platforms. You will have to follow several simple steps for Stripe integrations. Stripe has provided very detailed documentation.      

   

Braintree and Its Main Features 

Braintree is a subsidiary of PayPal since 2013. This payment solution also provides you with a customizable API. This API is available in six programming languages. They provide ongoing support. Pricing is also very transparent. This payment solution is very experienced in assisting trading companies. There are no charges for foreign currency exchange.

When it comes to features and functionalities, both Stripe and Braintree have very similar features. Braintree focuses on offering better services to both developers and users. When it comes to customer support, Stripe mainly provides email support. Braintree, on the other hand, is good at email and phone customer support. It is very easy and simple to integrate Braintree marketplace with other platforms. It also provides detailed documentation. You can use its drop-in UI to get started. Users can also receive split payments.

Braintree vs. Stripe 

There is no binding monthly fee you will have to pay while using Stripe. This payment solution makes it easy for developers to integrate and configure. Due to these features, Stripe is the best for those who want custom solutions. Stripe’s user satisfaction rate is 97%. Payment processing is very fast. 

Now let’s see the pros and cons of Braintree. As it is a PayPal subsidiary, it is available in most of the countries. It is a well-positioned payment solution. Braintree offers excellent customer support. It has the capability of automatizing recurrent payments. 

Although both Stripe and Braintree are very easy to integrate with other platforms, Stripe integrations are easier than Braintree integrations. Stripe integration with HubSpot is easier than Braintree integration with HubSpot. 

5 Things to love about HubSpot Shopping Cart Integration

The big has arrived after all. In May 2018, HubSpot announced the live availability of HubSpot shopping cart integration for all of its customers. This development will allow online traders who make use of eminent shopping cart platforms the provision of storing sales related data in the database of HubSpot and facilitating the growth of their business through a combination of sales tactics of e-commerce and inbound marketing.  Starting an e-commerce venture and scaling one is a very difficult task. Now, in simple steps, it becomes feasible to bring about a HubSpot shopping cart integration. It is a significant development due to several reasons.

You can now store and sync data in HubSpot:

One setting up shopping cart integration it becomes feasible to view your entire list of shopping cart contacts orders from the database of HubSpot. All customers from the online store will be integrated into the form of new leads in the database, along with tracking of all orders in the CRM followed with necessary updates of contact records. You will be benefitted from the feature of synchronizing deals and products from the customers of your shopping cart with a single view on the platform of HubSpot. There is no need to switch between the platforms for reviewing your customer’s information and analyzing the data.

Lists that have their basis on E-Commerce Behaviour:

The new shopping cart integration with HubSpot lets you make the most of segmented lists with pre-built features on HubSpot formulated based on your online purchasing behavior of customers and e-commerce data. Moreover, it is possible to segment and create a new list based on the order history of customers, products, deals and promotions, and much more stuff. You will find out efficient and proven ways of communicating with your targeted customers. It becomes convenient to appraise your workflows, emails, and ads paving the way for the development of custom lead scores with improved alignment with the online buying behavior of your customers.  

Improved Personalization:

If you have familiarity with the use of HubSpot then you must be having a sound idea of token personalization within HubSpot for customizing email communications. Moreover, you will get access to detailed information from your shopping cart. It becomes possible to analyze customer’s data and ensure the best utilization of available contacts in the form of sending personalized emails tailor made on shopping behavior and promoting specific products as per the preferences of customers. Taking into the purchasing patterns you can inquire about customer reviews too.

Increased workflows for Lead Nurturing:

HubSpot shopping cart integration will let you make the use of three pre-built workflows made available within the settings to follow up on unrestrained carts, promote re-engagement, and to welcome new customers. You have the option of using these workflows for automating campaigns and nurturing customers. 

Reporting on the new e-commerce dashboard:

 You will have the privilege of accessing new reporting tools where it is possible to quantify results on the basis of an online sales order, customers lifetime value, abandoned cart information, and online sales revenue. 

Marketing Automation And Its Benefits For Your Business Growth

Marketing job is full of countless operational activities including strategic meetings, implementation processes and monitoring of results. All this exhaust your mind as well as consumes too much time. Strategic planning and meetings require your active presence, but the marketing automation software can handle some of the time-consuming activities that you repeat again and again. These tools are designed in a manner to prioritize and execute the marketing tasks automatically with the help of artificial intelligence integration. The main aim of these tools is to automate the processes like emails sending, organizing the input and output data in an order to obtain scalable results email It is beneficiating all levels of businesses by reducing their workload. The information in the below article will educate you with significant benefits of the processes automation system.

Advantages of Running Your Business With Marketing Automation Tools

1. Reduction In Staff and Their Costing: 

If the work will go under the automation process, there will be no need for excessive staff. A single software can handle all tasks of marketing and sales that require 10 to 50 employees. All you need is to assign one or two experts who can handle the entire software perfectly. In just a few months, this system becomes intelligent enough to send all kinds of emails as autopilot. 

2. Accuracy In Data Organizing

While organizing the data, humans may commit mistakes but the not machines. It will perform all tasks quickly and very efficiently. The tools like HubSpot PayPal compilation helps for social media marketing, web analytics & search engine optimization, content management and payments management in a scalable way. One can examine the entire data to understand the lags in strategies. 

3. No Repetitive Tasks Spare Enough Time For Creative Ideas

Due to the repetition of tasks like emailing and content management, most of the working hours are exhausted in less valuable work. If the marketing automation like HubSpot PayPal integration is working with your business, it handles the repetitive tasks and spare enough time for the team to brainstorm with creative ideas. It is better management of work by prioritizing valuable work to the employees. Automation is not only the benefits of business but also improves the creativity of employees to a new level. 

4. Clarify The Accountability of Operational Teams

Due to the compilation of marketing automation tool HubSpot with PayPal, it becomes very easy to clarify the duties of marketing and sales teams. These tools organize the data in a neat & clean manner. It demystifies the confusion regarding giving accountability to a specific person. 

There are some hybridized programs that enable PayPal integration with HubSpot in order to create a more smart mechanism. Not only marketing and sales, but it also integrates accounting altogether so that all departments can get the data of their need at a single platform. Such kinds of tools can easily handle a startup as well as the heavy workload of enterprise-level businesses too. 

Hubspot Integrations That You Will like

There is no doubt that Hubspot is the best CRM for small businesses. The fact that many users love both the free and the subscription-based incarnations of Hubspot is a testament to this. Even where you choose the free version, you can be assured that it will do everything that you would need in a free CRM. It is able to track activities, manage pipeline, organize your contact and even allow access to users who are not involved in the sale process. All this is good and it is definitely a great tool for startups that don’t have the finances for investing in software. When you upgrade to the premium version, you will not see how Hubspot is able to combine its function as a marketing and sales tool.

There was a time when businesses needed a package for marketing and another one for CRM. This meant that the marketing team would pick a solution for developing and distribution of leads before entering the leads into the CRM to initiate the sales process. You can now imagine a situation where Hubspot combine the two and each entry has been set to enable you to keep going back & forth between the two different functions. When your contact on the CRM takes an action on the website, marketing assigns the lead to the salesperson and the status is changed to lead. There are other CRMs that need a separate tool or addon for the purpose of marketing.

Integration with emails is another outstanding feature that you will love with Hubspot. In case you are using Gmail, that impact will be more. This is because, with a single quick authorization, the email reader and the CRM will be integrated. This means that the emails you send using the CRM are more than just synched. These will be sent through the same server. The sent as well as received emails will remain there in your contact timelines. On top of this, if you send a copy of an email to someone, it will be possible for Hubspot to detect that they don’t have a record in the system and the CRM will create one. This will reduce that annoying role of keeping of adding contacts to your system.

You will find different kinds of features in Hubspot whose goal is to minimize the drudgeries that often happen in the life of a salesperson. This may not sound like it is a big deal. However, salespersons use enough amount of energy by hanging up, picking a new call and even dialing the phone. With Hubspot call queue and dialer, the whole process is automated and it records the activity such that your salespeople won’t need to do a single thing. Once a call has connected, a note screen will pop up. There is even an option for recording. These are some of the features that are offered by Hubspot.

If your company is involved in the sales process, there is an option for Hubspot credit card payments that enables your customers to pay seamlessly. The CRM software does a great job of collecting data from all parts of the sales funnel and inbound marketing. Therefore, the massive Hubspot ecosystem has produced many tools that make it possible for sales and marketing teams to execute inbound campaigns that are more sophisticated. While it is not possible to win using tools alone, when you integrate other sales and marketing tools in the Hubspot platform, you will get a chance to distinguish your campaign from that of other digital marketers who have already joined the bandwagon.

Inbound Marketing Strategies That Work In Tandem with Hubspot

HubSpot is a great marketing tool. However, it is important to understand that as marketing software, HubSpot shopping cart cannot magically improve your sales without a sound strategy in place. You have to combine it with other marketing tools plus a team of experienced sales people that will execute the plans to give your business a competitive advantage.

As an inbound marketing tool, it helps online businesses to attract clients, close deals, and convert leads. However, don’t wait for the HubSpot platform to do these things for you on its own. However, inbound marketing strategies will.

Blogging:
This is an integral part of inbound marketing whereby a company shares vital information and in turn, gains more lead. Talking about the Benefits of HubSpot it makes the process of creating and publishing blog content much simpler. In essence, it helps to build a larger audience for your blog through SEO-friendly keywords. Moreover, it allows you to capture information and measure the effects of every content that has been published.

Lead management and segmentation
In most companies, the marketing data appears in silos within the marketing tools that those companies use. Certain data exist in the email, social media or CRM. HubSpot comes in to store the marketing data plus the leads in a single integrated database. Such a database will help you to monitor your contacts and score leads according to your contact interactions. In the end, you will prioritize data for your future marketing activities.

Email marketing
Through personalized email campaigns, you can improve your service delivery and response. HubSpot analytics can help you track the efficacy of such campaigns and maximize them for better future performance.

Social  Media Inbox
You can also enhance your social media interactions through HubSpot without extra effort or time. You should be able to plan your postings for the different social media networks and monitor them in just a few clicks. Then, you can track your social media interactions in the marketing database so you don’t miss any opportunity to engage with your clientele.

Reporting
At the end of the day, you want to build precise lead attribution and ROI reports of your marketing. With ROI reports, you can receive higher budgets. The integrated database will help you track any metric including HubSpot payments and data points.

Simply defined, HubSpot is a company that develops and sells marketing software. There are two distinct platforms of HubSpot- one for marketing and another for sales. In this article, we will focus on marketing. The all-encompassing marketing software offers vital tools that can enhance these areas: SEO, landing pages, blogs, emails, web analytics, marketing automation, and social media. You can integrate the software into your website or develop the entire website on HubSpot as a content management system.

5 Key Features to Add On Your Site For Receiving Payments Easily

In the year 2006, a new software was designed by HubSpot to assist organizations to have a better execution of their strategies in inbound marketing. Today, there are over 30K companies from over 90 countries that use the growth stack software from HubSpot to help them create sales pipelines and increase their revenue growth. Unfortunately, there is still a high number of sales and marketing leaders who do not understand what HubSpot is and the benefits that HubSpot PayPal Button Integration is likely to bring. Here are some key features that you need to consider before you can start taking payment on your site.

Multiple options for logging in
Even though it may appear more convenient to ask your shoppers to create an account prior to taking an order, this will not always be beneficial to your customers. This is because you might end up losing some of your customers when doing that. Bear in mind you have an option of asking them to provide the details after they have already made their purchasing decision. It may also be a good idea to ask your shoppers to consider logging in using their social media accounts. This can help minimize any registration friction as the process of logging in will be faster.

Authentication and login layers
When you get customers who don’t have an account, they will want to be sure their information is safe even when they forget their information for logging in. In order for them to have the peace of mind, you can ask for several layers of verifications before restoring login information. For instance, where a customer forges an ID, the site may require them to fill various security questions before sending an email to an address that they had provided earlier.

Integrated payment processor
This is where you will need HubSpot PayPal Integration. This is a great option whether your site is big or small. There are some payment processors that redirect online shoppers to a site that doesn’t look like yours, and this only serves to disrupt the experience of your customers. This is why you need a Paypal button integration as it makes it easier to integrate the payment on your site.

When you have a payment gateway that is able to process the information of the customers on your server, this will create room for customization and flexibility. This will also provide an experience that is far much smoother and quicker for your customers. You will find a lot of gateway accounts out there and definitely, Paypal remains one of the best options among all. Any payment gateway process will require SSL certifications in order to ensure some secure connections.

SSL certificate
For each e-commerce website, an SSL certificate is important as this is what protects the credit card and personal information of the customers. SSL means standard security technology, and its goal is to ensure all data that is passed between the browser and web server stays private.

Security seals and credit card logos
To ensure your shoppers remain at ease, you need to add the credit card logos as well as security seals.
Consider these features in mind to make the payment process on your site better, simpler, and quicker!