5 Key Features to Add On Your Site For Receiving Payments Easily

In the year 2006, a new software was designed by HubSpot to assist organizations to have a better execution of their strategies in inbound marketing. Today, there are over 30K companies from over 90 countries that use the growth stack software from HubSpot to help them create sales pipelines and increase their revenue growth. Unfortunately, there is still a high number of sales and marketing leaders who do not understand what HubSpot is and the benefits that HubSpot PayPal Button Integration is likely to bring. Here are some key features that you need to consider before you can start taking payment on your site.

Multiple options for logging in
Even though it may appear more convenient to ask your shoppers to create an account prior to taking an order, this will not always be beneficial to your customers. This is because you might end up losing some of your customers when doing that. Bear in mind you have an option of asking them to provide the details after they have already made their purchasing decision. It may also be a good idea to ask your shoppers to consider logging in using their social media accounts. This can help minimize any registration friction as the process of logging in will be faster.

Authentication and login layers
When you get customers who don’t have an account, they will want to be sure their information is safe even when they forget their information for logging in. In order for them to have the peace of mind, you can ask for several layers of verifications before restoring login information. For instance, where a customer forges an ID, the site may require them to fill various security questions before sending an email to an address that they had provided earlier.

Integrated payment processor
This is where you will need HubSpot PayPal Integration. This is a great option whether your site is big or small. There are some payment processors that redirect online shoppers to a site that doesn’t look like yours, and this only serves to disrupt the experience of your customers. This is why you need a Paypal button integration as it makes it easier to integrate the payment on your site.

When you have a payment gateway that is able to process the information of the customers on your server, this will create room for customization and flexibility. This will also provide an experience that is far much smoother and quicker for your customers. You will find a lot of gateway accounts out there and definitely, Paypal remains one of the best options among all. Any payment gateway process will require SSL certifications in order to ensure some secure connections.

SSL certificate
For each e-commerce website, an SSL certificate is important as this is what protects the credit card and personal information of the customers. SSL means standard security technology, and its goal is to ensure all data that is passed between the browser and web server stays private.

Security seals and credit card logos
To ensure your shoppers remain at ease, you need to add the credit card logos as well as security seals.
Consider these features in mind to make the payment process on your site better, simpler, and quicker!