The big has arrived after all. In May 2018, HubSpot announced the live availability of HubSpot shopping cart integration for all of its customers. This development will allow online traders who make use of eminent shopping cart platforms the provision of storing sales related data in the database of HubSpot and facilitating the growth of their business through a combination of sales tactics of e-commerce and inbound marketing. Starting an e-commerce venture and scaling one is a very difficult task. Now, in simple steps, it becomes feasible to bring about a HubSpot shopping cart integration. It is a significant development due to several reasons.
You can now store and sync data in HubSpot:
One setting up shopping cart integration it becomes feasible to view your entire list of shopping cart contacts orders from the database of HubSpot. All customers from the online store will be integrated into the form of new leads in the database, along with tracking of all orders in the CRM followed with necessary updates of contact records. You will be benefitted from the feature of synchronizing deals and products from the customers of your shopping cart with a single view on the platform of HubSpot. There is no need to switch between the platforms for reviewing your customer’s information and analyzing the data.
Lists that have their basis on E-Commerce Behaviour:
The new shopping cart integration with HubSpot lets you make the most of segmented lists with pre-built features on HubSpot formulated based on your online purchasing behavior of customers and e-commerce data. Moreover, it is possible to segment and create a new list based on the order history of customers, products, deals and promotions, and much more stuff. You will find out efficient and proven ways of communicating with your targeted customers. It becomes convenient to appraise your workflows, emails, and ads paving the way for the development of custom lead scores with improved alignment with the online buying behavior of your customers.
Improved Personalization:
If you have familiarity with the use of HubSpot then you must be having a sound idea of token personalization within HubSpot for customizing email communications. Moreover, you will get access to detailed information from your shopping cart. It becomes possible to analyze customer’s data and ensure the best utilization of available contacts in the form of sending personalized emails tailor made on shopping behavior and promoting specific products as per the preferences of customers. Taking into the purchasing patterns you can inquire about customer reviews too.
Increased workflows for Lead Nurturing:
HubSpot shopping cart integration will let you make the use of three pre-built workflows made available within the settings to follow up on unrestrained carts, promote re-engagement, and to welcome new customers. You have the option of using these workflows for automating campaigns and nurturing customers.
Reporting on the new e-commerce dashboard:
You will have the privilege of accessing new reporting tools where it is possible to quantify results on the basis of an online sales order, customers lifetime value, abandoned cart information, and online sales revenue.
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